top of page
Search

Effective Home Selling Strategies

  • Hastings & Novak
  • Dec 8
  • 4 min read

Selling a home can feel like a big mountain to climb, especially when you’re planning a move to a vibrant city like Austin, TX. I’ve been through the process myself, and I know how overwhelming it can be. But with the right approach, selling your home can be a smooth, even exciting experience. Today, I want to share some practical, friendly advice to help you get the best results and make your transition as stress-free as possible.


Smart Home Selling Tips to Get You Started


When you decide to sell your home, the first step is to prepare it so it appeals to buyers. Think of your home as a product you want to showcase. Here are some tips that have worked well for me and many others:


  • Declutter and Depersonalize: Buyers want to imagine themselves living in your space. Removing personal photos and excess items helps create a neutral canvas.

  • Deep Clean: A spotless home feels fresh and well cared for. Don’t forget carpets, windows, and even light fixtures.

  • Make Small Repairs: Fix leaky faucets, squeaky doors, or chipped paint. These small fixes can make a big difference.

  • Boost Curb Appeal: First impressions count. Mow the lawn, trim bushes, and add some colorful flowers or a new welcome mat.


Taking these steps shows buyers that your home is move-in ready and well maintained. It also helps you stand out in Austin’s competitive market.


Eye-level view of a freshly painted front door with a welcoming doormat
Boost your home's curb appeal with a fresh look

Pricing Your Home Right: The Key to Attracting Buyers


One of the biggest challenges in selling a home is setting the right price. Price it too high, and you might scare off buyers. Price it too low, and you could miss out on money you deserve. Here’s how I recommend approaching pricing:


  1. Research Comparable Homes: Look at recent sales in your neighborhood. What are similar homes selling for? This gives you a realistic range.

  2. Consider Market Trends: Is Austin’s market hot right now? Are homes selling quickly? Adjust your price accordingly.

  3. Get a Professional Opinion: A local real estate agent can provide a Comparative Market Analysis (CMA) to help you price competitively.

  4. Be Ready to Negotiate: Buyers often expect some wiggle room. Set your price with a little flexibility in mind.


Pricing your home right from the start can lead to faster offers and less time on the market.


What is the 7% Rule in Real Estate?


You might have heard about the 7% rule when selling a home. It’s a simple way to estimate the costs involved in selling your property. The rule suggests that you should expect to pay about 7% of your home’s sale price in selling expenses. This includes:


  • Real estate agent commissions (usually the biggest chunk)

  • Closing costs

  • Repairs or improvements needed before selling

  • Staging and marketing expenses


For example, if your home sells for $400,000, you might expect to pay around $28,000 in total selling costs. Knowing this helps you plan your finances better and avoid surprises.


Close-up view of a calculator and house keys on a wooden table
Calculate your home selling costs with the 7% rule

Marketing Your Home: Getting the Word Out


Once your home is ready and priced right, it’s time to let buyers know it’s available. Marketing is crucial, and there are many ways to do it effectively:


  • Professional Photos: High-quality images make your listing stand out online.

  • Virtual Tours: Especially helpful for out-of-town buyers or busy schedules.

  • Social Media: Share your listing on Facebook, Instagram, and neighborhood groups.

  • Open Houses: Invite potential buyers to see your home in person.

  • Signage: A clear, attractive “For Sale” sign in your yard can catch local interest.


The goal is to reach as many potential buyers as possible. The more eyes on your home, the better your chances of a quick sale.


Navigating Offers and Closing the Sale


When offers start coming in, it’s important to stay calm and organized. Here’s how I handle this stage:


  • Review Each Offer Carefully: Look beyond the price. Consider contingencies, closing timelines, and buyer qualifications.

  • Negotiate Wisely: Don’t be afraid to counteroffer or ask for better terms.

  • Work with Your Agent: They can guide you through the legal and financial details.

  • Prepare for Inspections and Appraisals: Be ready to address any issues that come up.

  • Stay Flexible: Sometimes, a quick closing or a buyer willing to take the home as-is can be more valuable than a higher offer.


Closing day is the finish line. Once all paperwork is signed and funds are transferred, you can celebrate your successful sale!


Making Your Move to Austin Stress-Free


Selling your home is just one part of your relocation journey. Moving to Austin is exciting, and having a plan can make it easier:


  • Hire Reliable Movers: Book early and get quotes from several companies.

  • Pack Smart: Label boxes clearly and pack essentials separately.

  • Update Your Address: Notify banks, utilities, and subscriptions.

  • Explore Your New Neighborhood: Find local shops, parks, and services before you arrive.


If you want to learn more about how to make your transition smooth, check out these home selling strategies that can help you every step of the way.


Selling your home and moving to a new city is a big adventure. With the right tips and a positive mindset, you can make it a rewarding experience. Here’s to your next chapter in Austin!

 
 
 
bottom of page